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What is pick my kid?
It is an intuitive parent utility app to help pick their kids from daycare or school while they are busy in the office or stuck in traffic. Pick my kid is a one-stop solution for this
Let us do that for you
Let us pick ur kids from school/daycare.
pick my kid has qualified, security cleared & certified drivers who will pick your kid from a specified location like daycare/school and will
drop at your home, office, or any other location of your choice.
Planning
Conceptualise
Setting KPIs and business outcomes
Data anaylsis
Competitor analysis
Customer interviews
Create user stories
Hight level user flow
Site map
Customer journey map
Sketch
Prototyping
High-fidelity design
Design documentation
Research phase
Surveys
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85.7% of people are working.
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71.4% of people are busy at their work.
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100% of people get frustrated when they have unexpected meetings.
UX is all revolved around customers and business without talking to our users. we will never understand what customer wants & what they really need.
Out of 10 surveys, I got 7 responses, from this survey I understood that
Customer Interviews
The purpose of User Research is to identify the current pain points of users, and identify users' needs and wants.
I interviewed parents who have kindergarten kids as well as elementary kids from that I noticed,
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Parents were worried about drivers and the security of the small kids.
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They are worried about the drop destination if they have any changes at the last minute.
From the 8 personas, I selected Nyra.
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Nyra is a single mother with 2 kids.
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Nyra loves her job and wants to be a successful manager.
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She wishes to buy a new house & willing to work overtime, at the same time, she wants to pick her elementary school kids from school.
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She is frustrated that she couldn't pick and drop her kids to school on time.
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She is still in search of trusty drivers.
Define phase
Once I understood what the industry is doing, what the competitor doing, & what the customer is saying then I have plotted everything on the customer journey map.
thereby I can break down some of the emotions feeling needs, wants and some of problems customers are facing.We start visualizing potential solutions
Customer Journey Map
Ideate phase
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Will this idea bring a solution to our users? Will it provide value to them?
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Is it technologically feasible? Can we build it?
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Is it viable for the business? Does it attend a market opportunity
Site map
Paper Wireframes
Paper wireframe I made to represents the basic structure of this app.
After researching and defining the key parameters, I went into wireframe design. In designing, I kept asking myself the key questions like
How I can provide a user-friendly and intuitive app?
How I could ensure the safety of the pick-up ride?
How securely I can integrate the payment gateway?
Wireframes
After getting substantial feedback from our peers I went on to create digital prototypes which were refined over time.
User flow
Iteration
Next I explored different design possibilities: From each repetition of the design I learn something that I can use for the next iteration.
Prototype
A prototype is a draft version of a product that allows us to explore ideas.
Conclusion
What did we learn?
Designing the app has been a challenging and rewarding journey. It was clear from the onset that the major challenge was to make parents believe that their kids are safe. I understood the needs of the users through the survey and conversations. Finally, I faced the challenge of creating an engaging app both from the user experience perspective and the visual perspective.