Why would our  persona Jill and Claudia visit the ICMC site?

Exploratory:
To see what ICMC does.
To learn how as a parent and a teacher, they can help children use technology more effectively.
To find any incentive workshops for parents and educators.
Task Execution:
Once satisfied with the information they find, explore further to determine where and how they can participate in ICMC workshops by completing the interactive questionnaire
Book a free consultation with the ICMC.

 

User Path

Thinking about Jill’s and Claudia’s journeys, their user paths illustrated and would later be used to help us outline our Research Plan.
Initial user testing would provide invaluable insights and directly impact how we’ would start to design the user experience:

Would ICMC customers take the typical path to complete tasks, and if not, what was their thinking process?

We wanted to see how the ICMC customer would behave while completing tasks, by observing their actions and emotions, documenting them in detail, and having measurable indicators to compare against. Annotations were made on each respective page by redlining. To assess any usability and accessibility issues, a heuristic evaluation was conducted and any issues were recorded. Recommendations were also noted.